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OUR WORK
Companies, foundations, universities, or research institutes, Art in Research caters to all needs in terms of scientific communication, both internal and external. Below are a few examples of clients projects.
VALEO
THE BRIEF. The Paris Motor Show is a major event in which Valeo, of course, participates. To showcase their technologies, they have requested AiR to photograph their flagship products.
OUR SOLUTION. AiR produced two series of photographs showcasing Valeo components. These images were printed, mounted (120 x 80 cm), and displayed at Valeo's booth during the event. Subsequently, these photographs were part of a social media communication campaign.
Shiseido
THE BRIEF. Shiseido wanted to pay tribute to the raw materials used in their fragrances. They approached AiR to tell their story through a photographic series accompanied by texts.
OUR SOLUTION. AiR delivered a series of microscope photographs of plants and seeds, accompanied by poetic texts describing the physicochemical properties of these elements. Large prints were produced to adorn the walls of their new research center and Shiseido's headquarters in Paris.
Bettencourt Schueller Foundation
THE BRIEF. Every year, the Foundation presents awards to researchers whose work contributes to the wellness of society. At the awards ceremony they wanted to present photographs and videos of the researchers in action.
OUR SOLUTION. Every year, AiR visits the laboratories of the laureates on behalf of the Foundation to capture these photographs (in addition to videos, see below). The photographs capture the researchers at work, the equipment they use, and the lab environment.
INSTITUT CURIE
THE BRIEF. For its new website, the Institut Curie needed photographs illustrating its medical universe and research centers, which are at the forefront of the fight against cancer.
OUR SOLUTION. We spent six days immersed in the various hospital sites and research centers of the Institut Curie to showcase the group’s wide range of activities (medical teams, patient care and relations, equipment, etc.). All the photographs can be discovered on https://curie.fr/
The Bettencourt Schueller Foundation
THE BRIEF. Every year, the Foundation awards prizes to researchers in life sciences. During the award ceremony and later on social media, the Foundation wants to present the work of the laureates through videos.
OUR SOLUTION. AiR has been producing videos of the laureates since 2019. The films combine lab footage, interviews with the researchers in their environment, and integration of scientific images to illustrate the research subject. The agency's scientific expertise enables the creation of high-quality films that faithfully and intelligibly convey the researchers' work to the general public.
THE BRIEF - 2. Through a web series, the Foundation aimed to highlight the connection between the laureates' work and societal topics such as health or food. Intended for social media, the format needed to be short and "punchy".
OUR SOLUTION - 2. In a highly dynamic video format perfectly suited for social media, the web series "C Fundamentals!" consists of 10 episodes focusing on research and its potential applications for the general public. Each video lasts approximately 2 minutes and combines the researcher's engaging speech with overlaid text animations.
InSTITUT DU CERVEAU (ICM)
THE BRIEF. For an event dedicated to its major donors, the Paris Brain Institute enlisted our agency to create a video artistically showcasing a brain-machine interface developed by its research teams.
OUR SOLUTION. Through the video below, we highlighted a robotic arm entirely controlled by the human brain, featuring the testimony of a patient witness.
InSTITUT DES HAUTES ETUDES SCIENTIFIQUES (IHES)
THE BRIEF. To mark the arrival of Julio Parra-Martinez as a new permanent professor at IHES, the Institute wanted to create a video to introduce him to the public.
OUR SOLUTION. We captured Julio’s testimony and showcased his background, his research activities (theoretical physics), and his integration into the Institute through the video below.
InSTITUT CURIE
THE BRIEF - 1. On the occasion of the launch of the IHU Women’s Cancer Institute, co-founded by Institut Curie, a series of seven videos was needed to showcase the various aspects of this new Institute. These videos were to be broadcast during the launch event and later shared on social media.
OUR SOLUTION - 1. We produced this series of seven short videos, combining simultaneous interviews with two or three doctors/researchers, illustrative footage of hospital sites and laboratories, and motion design, particularly for creating the opening titles.
THE BRIEF - 2. A team of researchers from Institut Curie has just published a study in the prestigious journal Nature. The aim is to explain the content of this publication in 2 minutes and 30 seconds.
OUR SOLUTION - 2. A study presented to us by the team leader himself (Raphaël Rodriguez), with key messages reinforced by on-screen text overlays. The main points of the video script were defined during a meeting between the researcher and our scientific editorial team.
OTHER PROJECTS
The AiR agency relies on the expertise of its founders who regularly organize exhibitions worldwide, in prestigious venues such as Paris City Hall and UNESCO.
AiR exhibition in Kyoto, 2019
Wavelength
Shanghai - Collaboration with the Chinese collective Wavelength for the exhibition "New Waveland: Dare for more."
UNESCO
Paris - Exhibition as part of World Science Day at the service of peace and development
PhD Talent
Centquatre Paris - Exhibition as part of the largest European forum for recruiting PhD candidates.
To meet the diverse needs of our clients, we also produce other forms of communication materials, both physical and digital, such as websites, book covers, greeting cards, and illustrations for activity reports.
ILLUSTRATIONS FOR ACTIVITY REPORTS - SOLVAY
THE BRIEF. Solvay approached AiR with a dual objective: firstly, to illustrate their activity report with images of products directly derived from their laboratories, and secondly, to create content for their new campaign, "The Closer We Look, the Further We Go," connecting Solvay products with their applications.
OUR SOLUTION. AiR worked closely with Solvay's Communication team to create several photographic series highlighting their flagship products. Microscopic and macro views were captured, which continue to serve this dual objective to this day.
Website
THE BRIEF. The CFM Foundation for Research, which funds several thesis scholarships each year, wanted a complete overhaul of its website, including the ability for candidates to submit their applications online.
OUR SOLUTION. AiR has created a brand new website for the CFM Foundation, covering everything from UX (user experience) to the final design of the site, including the generation of new content such as videos. The website can be accessed at www.fondation-cfm.org.
THE BRIEF. The MuSE laboratory at INRAE wanted to create a new website to enhance its appeal to students. Given that the content of the website required a high level of scientific expertise, MuSE approached AiR.
OUR SOLUTION. AiR has developed a website to showcase the research activities of the MuSE laboratory, including information about the team, publications, and job opportunities within the group. AiR was responsible for handling the front-end development, UX design, and creating photographic content for the website. The website can be accessed at www.muselab.fr.
Notebooks
THE BRIEF. During its annual ceremony, the Bettencourt Schueller Foundation provides its guests with notebooks that contain information about the Foundation and the laureates of the scientific awards.
OUR SOLUTION. AiR fully managed the realization of the project, including graphic design, editing, and delivery to the event venue, to produce 500 notebooks distributed on the day of the ceremony.
Textbook cover
THE BRIEF. The authors of a book published by Cambridge University Press on random matrices needed to create an elegant cover that is related to the subject of the book.
OUR SOLUTION. AiR&D came up with a "Mondrian-inspired" cover design by incorporating randomly generated matrices that we created ourselves.
CONTACT
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OUR VALUES
aesthetics
At AiR, we believe that aesthetics can greatly enhance the scientific message, even though it may not always be a top priority when discussing science. We are convinced that beauty can effectively serve the communication of scientific concepts.
FAITHFULNESS
Our scientific expertise allows us to grasp research in a wide range of fields and faithfully translate it into accessible forms of communication.
Transparency
Transparency is essential in all our solutions, as it is a prevalent aspect in today's world. Whether when we capture microscopic details or give voice to researchers, transparency is always present in our work.
ABOUT US
OUR HISTORY
After the establishment of AiR Gallery (Art in Research) in 2017 as the first entirely dedicated to scientific photography, the AiR Agency was founded in 2018 to meet the increasing demand from clients who wanted to showcase their own research activities.
Research is beautiful, and our founder, Alexandre Darmon, knows it well. During his doctoral studies, he worked with liquid crystals, observing them daily under the microscope. He developed a genuine fascination for these objects that interact with light in such a unique way. It is this fascination with the beauty of research objects, combined with the desire to convey scientific
messages to a wider audience, that drove Alexandre to surround himself with top specialists in photography, videography, UX design, and motion design. Together, they collaborate to create high-quality scientific communication solutions tailored to each client's needs.
Since 2018, organizations from around the world, including companies, foundations, and research institutes, have trusted AiR to create customized communication solutions that highlight the beauty of their research. AiR works closely with these organizations to develop tailored solutions that effectively showcase the beauty of their scientific endeavors.
